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21 May, 2021
Baby Boomers’ Expectations Redefine Retirement Living
According to The Urban Developer’s article ‘Demanding’ Baby Boomers Will Redefine Retirement’ “Baby Boomers are the most demanding consumer generation Australia has seen and they will break and reshape the retirement living sector” (Paris, 2021). Cam Ansell from Ansell Strategic, says Baby Boomers “would not accept rationed care and would spend their money on building a retirement lifestyle they wanted…We have that massive demographic shift … this next generation are the wealthiest and most demanding of any generation…They will not be grateful to receive the standard ration-based service that we are offering.”
Why is this so important for you?
Whether you are currently in aged care/retirement, a Baby Boomer approaching retirement or if retirement is a long way down the track; this consumer expectation influences developers who cater to the aged care/retirement living market.
Current aged care/retirement living is more than likely meeting the standards of today’s current consumers. The characteristics of future housing supply will inevitably compel developers to change their product. Future aged care/retirement developments must evolve in order to meet the expectations and living standards of Baby Boomers and the generations following them.
Naturally, over time, consumers’ tastes and preferences have changed due to social and environmental developments such as technological advances. For example, now older people have smartphones and want some of the same products as younger consumers. Generally speaking, we have the assumed luxury of choice and take it for granted, since we have the world at our fingertips nowadays.
So what’s to come?
Lifestyle Community’s Von Slater explains that “Baby Boomers want choice – they want to be able to choose everything in their house…there’s a brag and peer factor. They want to customise everything…[from] zip taps with sparkling water to fittings…That’s what they are looking for.”
Ansell says “The expectations of Baby Boomers [will] start to influence us. They are disruptors, they are not going to go into aged care, they will want the services to come to them,” he said. “This [system] is going to change, and the time to be doing something about it is now.”
Q: Where can you find retirement living that meets your expectations?
A: Take a look at why you should escape to the seaside haven of Ridgewaters Kiama
Luxurious single-level living – Accessibility, mobility, and room for entertaining are achieved through the single-level, generous open plan layouts, design focus on the seamless transition of spaces, sun-soaked spacious glass balconies, and large ground floor courtyards.
The ideal project location in the seaside town of Kiama allows retirees to have a relaxed coastal lifestyle as well as still having access to the essentials such as transport options, health facilities, and shops. The Kiama Town Centre is just around the corner from your tranquil retreat, only 90 minutes south of Sydney and 30 minutes to Wollongong CBD.
When we think of the retirement lifestyle, the first thing that comes to mind is an enjoyable, relaxing lifestyle. Ridgewaters Kiama allows for retirees to have the retirement lifestyle they desire; whether it be catching up with friends & family at a local cafe or restaurant, going for a walk to observe Kiama’s famous Blowhole and other attractions, engaging in recreational activities you haven’t had time for before or simply unwinding at home doing absolutely nothing!
Low maintenance. Low costs. Quarterly strata fees pay for maintenance so you don’t have to worry and can spend more time enjoying retirement. No more hard work maintaining large properties!
Ridgewaters Kiama has all the luxuries baby boomers expect, from electric vehicle charging stations, on-site parcel lockers, bicycle racks, and more!
Do you want a retirement lifestyle with all the perks? Whether you are approaching retirement and want to future-proof yourself, or are already retired, Ridgewaters Kiama is the next home for you. Learn more about your potential seaside sanctuary today – Enquire below or get in touch with us directly on 1300 752 154.
Source: Paris, T., 2021, ‘Demanding’ Baby Boomers Will Redefine Retirement, The Urban Developer, 2 May 2021
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